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Thanks to Data Analytics, Recruiting Is Now a Science, as Well as an Art


In the olden days, recruiters only had access to a tiny slice of your personal data, and it was largely within your control. Your resume, for example, came directly from you and was tailored specifically to represent the side of yourself you’d most like to share. Nowadays, HR barely even needs to see your CV. Once they know who you are, data analytics can provide a much more complete picture of you than your resume ever could. It can even predict, with a high degree of accuracy, how well you’ll fare at the company.

How do recruiters get all this data? We give it to them, of course, just by being alive in the 21st century and interacting with other likeminded humans on the internet. Companies like LinkedIn Recruiter and TalentBin offer organizations ways to perform searches for “passive” candidates based on keywords. If you’re a candidate with the qualifications they seek, you can bet these companies will find you — even if you haven’t put that information on a social media profile.

“Humans engage in professional activity all across the web,” TalentBin’s Peter Kazanjy tells Business Insider. “Even if [an engineer] never put it on a LinkedIn profile you can know that he’s been tweeting about iOS and Xcode and Objective C, that he’s a member of meetups on or has answered questions on Stack Overflow, or he’s following a bunch of repositories on GitHub or he’s participating in Apple engineering support email chat lists about Xcode.”

Companies can then compare information about your personal and professional life against data they’ve compiled from employee surveys and performance reviews.

Do You Know What You're Worth?

All this might sound like “1984,” but it could actually be good news for workers as well as their employers. For one thing, companies are discovering that their most successful employees aren’t necessarily the ones they’d expect. Many companies, Google included, have found out that SAT scores and GPAs don’t accurately predict success. As a result, they no longer use them, opening up coveted spots at prestigious companies to folks who deserve — but wouldn’t ordinarily get — a chance to show what they can do.

Tell Us What You Think

Is hiring based on data analytics good news or bad news for job seekers? We want to hear from you! Leave a comment or join the discussion on Twitter.

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(Photo Credit: nanpalmero/Flickr)

Jen Hubley Luckwaldt
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