Back To Career News

Ford Taps Into Social Media to Fill More Than 3,000 Jobs


Ford Motor Company launched a social campaign called, “The Distance Between You and an Amazing Career Has Never Been Shorter” to spread the word about the thousands of jobs the company is looking to fill this year. Social media has now become a popular and effective way for employers to seek out candidates.

facebook hiring twitter search

(Photo Credit: Robert S. Donovan/Flickr)

For those of you who are interested, here’s what Ford is looking for:

Do You Know What You're Worth?

– Ford will hire 3,000 salaried employees — 800 more than previously expected — this year to continue its product momentum and new growth. Of the 3,000 new hires, 80 percent will be technical professionals to meet demand for new skills; 85 to 90 percent will be in Michigan, with the remaining positions at Ford locations throughout the United States.

– Ford launches advertising campaign with expanded use of social media to target prospective employees.

– New salaried positions are in addition to company’s goal to create 12,000 hourly jobs in the U.S. by 2015.


According to Felicia Fields, Ford’s VP of Human Resources, Ford has already filled 50 percent of the 3,000 job availabilities, and is seeking out professionals who are “interested in working for a diverse global leader in a huge growth mode” to fill the 1,500 or so vacancies. So, what does this mean for active job seekers? It’s time to check whether or not your social profiles align with your career objectives and your professional achievements are adequately represented. You can read more about the importance of cleaning up your social media profiles in this post so that you don’t negatively affect your candidacy because of a careless tweet or two.

In addition to cleaning up your social sites, it’s imperative that your profiles appeal to employers and hiring managers. For example, LinkedIn is a great career-based networking site that can help job seekers connect and engage with prospective employers, as well as maintain that crucial separation between their personal and professional social media sites. If you’d like to learn more about using social media to help you get noticed during your job search, take a peek at this post.

Do you feel that you have what it takes to join a global brand leading the way in creation? Then, hop on to your social media networks and start making connections! Thanks to social media, the job search and application process has never been easier.

Tell Us What You Think

PayScale wants to know your thoughts on Ford’s social media hiring campaign. Share your thoughts on Twitter or in the comments section below.

More from PayScale

How Social Media Can Help Job Seekers Shine Bright Like a Diamond

5 Ways to Clean up Your Online Profiles During a Job Search

The 5 Commandments of Social Media Etiquette

Leah Arnold-Smeets
Read more from Leah

Leave a Reply

Notify of
What Am I Worth?

What your skills are worth in the job market is constantly changing.